Chances are you said yes – or so says new data from NewMediaMetrics, an eight-year-old company that measures the emotional attachments of consumers to well-known brands. Each June NMM conducts its yearly study of 3,750 adults, between the ages of 18 and 64, to determine their emotional attachment, or EA, to top brands. Among the data digested by this year’s group was their emotional reaction to the concepts behind the new TV line-up. From there the company crunched the data on each subject’s loyalty to brands, including hotels. Read more
Tag Archive for: Hyatt
Add the TV zapper to the list of hotel room amenities one step closer to the junk heap.
Last week LodgeNet, the largest provider of in-room entertainment, introduced a new app that lets hotel guests use their smartphones to operate the TV. The free LodgeNet Mobile App turns an iPhone, iPad or Android into a hotel room remote control that does it all — turns the TV on and off, adjusts the sound and accesses free TV, on-demand TV and pay-per-view movies. The app also serves up information about the hotel and local events, restaurants, maps and attractions. Read more
Cocktails as health drinks? In our dreams.
Still, every day, it seems, another hotel bar announces an ingredients purge. Out with processed juices, prefab mixes and high fructose corn syrups. In with fresh squeezed juice, mint leaves and sliced fruit. Read more
Once upon a time, no hotel room was complete without an ashtray. Non-smoking rooms eventually appeared and, voila, room categories were born.
Now the choices for guests booking at a small but growing number of hotels include a third category — the hypo-allergenic room, cleansed within an inch of its life of nearly all surface and air-born impurities. For the estimated one in five people afflicted with allergies or asthma, this is news worth noting.
This month Hyatt became the first hotel chain to mount a grand-scale effort to purify its rooms – at least some of them. More than 60 full-service Hyatts currently offer the brand’s new Respire Hypo-Allergenic rooms, including the Andaz Fifth Avenue, Andaz Wall Street and Grand Hyatt, whose entire 29th floor is pure Respire, in New York. Read more
I find it really hard to get excited about a new banking product, even when there’s a hotel connection. But I can see the appeal of a new credit card that made its debut yesterday. Read more
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