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Another Trick Up The Virtual Sleeve Of The New Apple Watch: It Unlocks Hotel Room Doors

It monitors heart rate, exercise and calories. It makes and takes calls, texts and emails. It surfs the internet.

And for Starwood Preferred Guests staying at select hotels in the W, Element and Aloft chains the new Apple Watch can open doors — specifically, the door to your room.

There’s a Maxwell Smart quality to this. (Hey, Rolex — jealous?) The Apple Watch works at Starwood hotels wired for keyless systems where you can open guest room doors using your iPhone or Android. Read more

Lindsay Lohan’s Wild Morning at W Union Square

The grand staircase.

It’s publicity. And it’s free. But do hotels really want to be splashed on newspaper front pages? The famous guest grabbing the attention is rarely raving about the service. Consider Dominique Strauss-Kahn and the Sofitel New York. And today Lindsay Lohan and the W Union Square.
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But Are They Fantastic? We Checked Out the W Union Square’s Renovated Rooms

Leggy desk.

It takes a certain bravura for a hotel to name its rooms Spectacular, Fantastic and WOW.

W hotels have done this for over a decade, of course. Still, one person’s WOW is another’s meh. And what happens when age sets in, as it inevitably does? Nothing looks as forlorn as a trend-conscious hotel pushing ten without a facelift or, at the very least, fresh clothes and make-up. Read more