Chances are you said yes – or so says new data from NewMediaMetrics, an eight-year-old company that measures the emotional attachments of consumers to well-known brands. Each June NMM conducts its yearly study of 3,750 adults, between the ages of 18 and 64, to determine their emotional attachment, or EA, to top brands. Among the data digested by this year’s group was their emotional reaction to the concepts behind the new TV line-up. From there the company crunched the data on each subject’s loyalty to brands, including hotels. Read more
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Overnight New York is the independent guide to New York City hotels with honest, unbiased reporting and no ties to the hotels we write about. We visit each hotel anonymously and always pay when we eat and stay. Think of Overnight New York as a best friend who susses out where you want to spend the night — and where you don’t — and tells you what’s new, what’s trending and where to meet for drinks after work, indulge in a romantic dinner or put up the in-laws.