At last count, Times Square had 230 illuminated advertising billboards blazing away day and night.
So why is the proposed sign for Swedish retailer H & M, set to crown the Conde Nast Building at 4 Times Square by the end of the year, causing such a fuss?
For starters, it’s super big. With four 70-foot panels, H & M will dwarf rooftop behemoths like the GE sign that crowns 30 Rockefeller Plaza and the Met Life moniker looming over Park Avenue near Grand Central Station. Read more