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SoHo Grand Hotel

310 West Broadway

New York,, New York 10031

212 965-3000

800 965 3000





SoHo Grand Hotel


Updated: Feb 20, 2014


id: hip downtown boutique hotel

size: 367 rooms

luxury level: luxury level 40

atmosphere: lively

‘hood: soho

room windows open: yes

parking: yes

price: from $295

cool detail: dog park for hotel guests with pets

hotel photo

By Terry Trucco

At a glance: With its contemporary, rather brute brick structure, the SoHo Grand doesn’t look much like a pioneer. But the Grand, built from the ground up in 1996, was SoHo’s first boutique hotel. And it’s still a looker.

An homage to SoHo’s days as a manufacturing center (those industrial buildings morphed into today’s luxury lofts), the public spaces are spacious and high-ceilinged with a chicly rendered industrial vibe.

The ground floor, where you can cool your heels and drop off your bags, unfolds as a stylish preview of what’s upstairs. (I love the two big black dogs, a sculptural acknowledgment of the hotel's pet friendly status.)

A showstopper industrial/glam metal-and-glass-bottle staircase leads to the main floor where you check in. Gaze up: artfully aged mirrors blanket the ceiling.

Turn right and the SoHo Lounge unfolds, a comfy, downtown-slouchy living room with huge, curtain-swathed windows and a generous assortment of leather sofas and chairs, slipcovered in neutral, orange-piped cottons during warm-weather months (photos of both below). Unfortunately, you can’t plop into one of these babies without buying a drink (I vote for the $8 alchohol-free Rosewater Cocktail, pricey but, like the hotel, distinctive). A glamorous, high-ceilinged bar adjoins with tables for breakfast and light day and evening fare.

When I first stayed shortly after the hotel opened, the lobby reminded me of an updated, cleaned up version of Miss Havesham’s manse. Distressed Grand House, in other words, cleverly rendered by designer William Sofield. The place still evokes Mss Hav without the dust. And though no longer the only cool boutique hotel downtown, it holds its own with the newer kids on block, at least in its public spaces.

Cool detail: A tray with Japanese oshibori, aka hot, moistened hand towels, is handed to guests at check in.

Rooms: After the flashy – and spacious – public areas downstairs, the standard rooms upstairs can be a letdown. On the plus side, the clever Arts-and-Crafts-inspired furnishings are unique to the hotel, designed by Sofield when the hotel opened and still terrific. Cool details abound, like the bathroom’s metal towel holder reminiscent of a turn-of-the-century Pullman luggage rack.

But the layout is straight out of a chain hotel, with a small bathroom opposite a narrow hallway followed by a snug sleeping area. The effect is oddly jarring, as if the owners decided to build a conventional bed factory then at the last minute remembered they were in SoHo and decided to go upmarket and stylish.

But oh, those furnishings. My closet was a beautiful wood box whose heavy sliding doors boast mirrors embedded with crisscrossed wire. The matching wood bedside tables – contemporary riffs on Mission furniture – were equally practical and good looking. As for the round copper table and tubular stainless-steel-and-leather side chair, its back laced up like a corset, sweet. Too bad the table was so small.

My room, dressed in soothing creams and browns, was also way small, with most of the space eaten up by the king-size bed – a beauty nonetheless, balanced on turned, dark-wood feet, crowned with a nail-head-embellished cocoa-brown leather headboard and dressed in spotless white sheets.

The large window facing west probably overlooked the Hudson at one point – we were on the ninth floor – but now stares onto the new James Hotel and assorted low-rise buildings.

Fortunately, the view disappeared at turndown, when an exquisite light wool Roman shade descended and dark chocolate squares appeared on the pillow, transforming the room into a romantic little lair. (The large black LG flatpanel TV stood atop a handsome dresser opposite the bed.)

Whimsical black-and-white wallpaper proved a pleasing surprise in the white bathroom. Clad in subway tile with mini gray and white tiles on the floor, it was clean but smaller than I’d like, with a tub/shower combo. (Kudos to the Malin + Goetz bath products, including the large bar of lime soap.)

The room’s one weird note was the white painted ceiling, which looked as if it was pieced together awkwardly from boards. If this was intentionally done to make the room seem part of a vintage building, it doesn’t work. And if it’s appearance was unintentional, fix it!

Fyi, somewhat larger rooms exist (I had a double exposure room with enough space for a baby crib when I stayed en famille shortly after the hotel opened). The hotel also has a floor of freshly decorated suites, which I wasn't able to see.

Food and drink: Breakfast, lunch, dinner and weekend brunch are served in the Grand Bar and lounge, a congenially casual, stylish place. Lunch and dinner feature Nouveau-American fare, ie the standard sleek/comfort food you expect in SoHo. The cholestorol-enriched house Mac and Cheese has been the signature dish since the hotel opened. I passed on that and breakfasted on a delicious granola topped with pumpkin seeds ($9) and Greek yogurt ($2). The crowd was as stylish as the surroundings, at least on this particular morning in December. Alas, no celebs but sitings are reported regularly in the New York Post.

The Yard, an attractive outdoor eating and lounging area, is open during the summer months. Alas, it’s not a rooftop, but it looks good.

Amenities: Coffee, tea and hot chocolate stations dispensing free brew on every floor from cool one-cup machines (you can see the mechanism working for added entertainment). Free WiFi. Comp newspaper delivered to the room. Pets stay free of charge. Comp goldfish available for the room on request. Malin + Goetz bath products. IPod available on request. The fitness center is well equipped. Electra-Townie bicycles available to guests free of charge during warm weather months. The Prive Salon on the ground floor offers hair and spa treatments. DJs spin several nights a week in small lounges.

Cool detail: In May 2013 the hotel opened an outdoor Dog Park outfitted with benches, potted trees and fire hydrants -- available to guests with dogs.

Surroundings: It doesn’t get any better than this if you want SoHo and the downtown scene. Though the hotel perches on trendy West Broadway, albeit at the lower end, and it’s a short walk to SoHo’s shops, restaurants and clubs. Chinatown is steps away as is stylish Nolita -- and what remains of Little Italy. For nearby Greenwich Village, the Meatpacking District and the High Line, walk north. For Tribeca and the Financial District, walk south (though you may want to hop a subway or cab to get to the FiDi). Midtown and points north are easily reached by subway (the stop for the No. 1 train is just three blocks away). And bus stops are also close by.

Back story: Strange as it now seems, the SoHo Gand was the only boutique hotel below midtown when it opened in 1996 -- and SoHo's first serious hotel in decades. The Mercer followed hot on its heels, and sister hotel the Tribeca Grand opened before 2000. But for a brief moment, the Grand was it as far as sleek downtown boutique hotels go. The red brick hotel, owned and operated by the Stern family of Hartz Mountain pet foods renown, was built from the ground up and attracted a stylish, good-looking crowd from the day it opened. Celebs, too, both famous and infamous (the Kirsten Dunst stolen purse incident of 2008 made headlines -- and the perp was sentenced to four years).

But unlike the typical 1990s boutique hotel, the SoHo Grand was remarkably free of attitude, a trait that holds. In late 2010, the Grand organization was rumored to be a suitor for the Cooper Square, a chic but troubled East Village property. We think it would have been an inspired addition to this smart chain of local one-of-a-kind properties. But sadly, the deal fell through.

Keep in mind: The hotel's public areas are in good shape, but I saw pockets of wear and tear, like nicked wallpaper and chipped paint in our room. You can order up a pet goldfish for your room during your stay. I forgot -- and I wish the front desk person had reminded me; I can probably keep a goldfish alive for a night.

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