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NYLO (formerly On the Ave)

2178 Broadway at West 77th Street

New York, NY 10024

212 362-1100

800 509-7598

212 787-9521





NYLO (formerly On the Ave)


Updated: Jun 26, 2014


id: stylish/hip uptown boutique hotel

size: 280 rooms

luxury level: luxury level 35

atmosphere: relaxed

‘hood: upper west side

room windows open: yes

parking: yes

price: from $220

cool detail: roof deck overlooking broadway

hotel photo

By Terry Trucco

At a glance: In its more than 90 years this dignified but undistinguished stone and brick Upper West Side building has had a lot of incarnations, from apartment building and frowsy Single Room Occupancy to pleasant mid-level hotel.

But in 2013 it was recast – again! – as the first New York link in the Texas NYLO chain. And this one’s a looker.

Looking to the hotel’s Roaring 20s origins the design team at Stonehill & Taylor – one of the hottest hotel architecture firms in town – introduced Twenties grace notes like the lounge’s fringed floor lamps and tufted velvet club chairs and the faux stone mantel in the library. But what the renovation mainly did was inject a dose downtown cool into a once-staid uptown building. Wit, too.

The renovation made the most of the lobby’s odd dimensions, creating four discreet areas, all appealing. The bar has an industrial vibe, with metal-framed glass cabinets suspended from the ceiling and plenty of seating. In the adjoining lounge you can plop into a velvet chair and listen to the pianist who performs at the red grand most nights. To the back is a discreet check-in desk that, smartly, doesn’t waste much space.

And the showpiece? A brick-lined library with sofas, an enormous flatpanel TV and a communal table. Books, too.

In recent years, the surrounding neighborhood, with its mix of families, actors, writers and dancers, has spruced up. And so, at last, has the new NYLO.

Rooms: Typical of buildings of its vintage, rooms come in a variety of shapes and sizes, ranging from very small (240 square feet) to a 500-square-foot suite with a spacious terrace. The 2013 renovation bumped up the style quotient.

Rooms have lightened up and look like contemporary uptown lofts with Scandinavian inflections. Forget carpeting. These babies have wood floors warmed up by midnight blue bedside rugs and glamorous floor-to-ceiling curtains behind the pale wood-framed king beds. The beds, which are showstoppers, balance on circular legs that look like wheels and look like gigantic models for kid’s wooden toys.

The room I saw had white walls and a high ceiling. A 240-square foot standard king, it had a long hallway broken by the bathroom and a handsome full-length mirror framed in pale wood. The king-size bed, dressed in a white coverlet, gobbled up most of the sleeping area. On the opposite wall stood a wood desk with a leather swivel chair and a dresser with colorful drawers topped by a flatpanel TV. And blue Roman shades shielded the window.

Bathrooms, redone in black marble during the renovation, feature white console sinks and large stall showers, though shower-tub combos are available.

Food and drink: A branch of the popular Serafina chain, serving casual-stylish Italian food in splashy Rockwell Group digs, offers breakfast, lunch and dinner in a space that adjoins the lobby.

But the big news is an outpost of Red Farm, the popular West Village Chinese restaurant that opened here in 2013. It's one of the hottest restaurants in New York (at the moment) and serves cutting edge Chinese food (forget General Tsao). During a recent lunch I was impressed by the freshness, variety and wit of the offerings (the dumplings looked like Pokemon characters). Big caveat: they don’t take reservations, and lines are l-o-n-g. But if you’re staying at the hotel you can dash back to you room and let them text you when your table is ready.

Also new is LOCL, the lobby cocktail bar, which serves retro drinks like the Upper West Side Old Fashioned in keeping with the room’s 1920s theme and contemporary small-plate bar food. New in summer 2014: a roof bar, a welcome addition for the Upper West Side.

Amenities: The second-floor fitness center looks onto an airshaft but has a great selection of cardio and weight equipment. Several rooms have private terraces, and a roof terrace overlooking Broadway is open to all guests. Pets up to 50 lbs. allowed ($40 a day). Free WiFi in the business center; $14.10 per 24 hours in guest rooms.

Surroundings: Though NYLO is undeniably on Broadway, this part of Manhattan’s longest street is nearly 40 blocks north of Theater District Broadway. But the hotel is near lots of good stuff and is ideal if you prefer a neighborhood that’s more relaxed and residential than Midtown. Lincoln Center is a dozen blocks away. The American Museum of Natural History and New-York Historical Society are walkable (if you like to walk). Foodie alert: gourmet emporiums Fairway, Citarella and Zabar’s are nearby as is an outpost of Crumbs cupcakes and Jacques Torres chocolates.

Steps, New York’s superb dance studio, is across the street as is a sleekly renovated branch of Barneys. And the subway and bus stops are steps away, which means going uptown to Columbia University, midtown to Times Square or downtown to SoHo, Tribeca or the Financial District is (relatively) fast and easy.

Back story: NYLO’s big brick building dates from 1919 and originally housed apartments. It eventually degenerated into a dingy single room occupancy abode providing low-cost housing. A 1991 revamp turned the place into the Broadway American Hotel, a stylish budget hotel. I stayed shortly after it opened and was charmed by the clever headboards with cutouts displaying black-and-white postcards from the original King Kong. But many of the original tenants were still in residence, too many of the rooms had shared baths, and the hotel didn’t fly.

Fast forward to 1999. New owners and new management poured in sufficient money for a major upheaval that turned the property into a quality hotel, outfitted every room with a private bath and added a topknot of good-looking suites and terraces. A few of the original permanent tenants were still in residence on the third floor, but On the Ave improved steadily.

Now ownership and a brand new look arrived in 2013 when the hotel became the NYLO, the first New York link in a chain of Texas boutique hotels. As noted above, the lobby was gutted and reconfigured and the rooms renovated. The hotel has never looked this good.

Keep in mind: Interior views can be dark on low floors.

What We Saw:




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